AGAMI : The Origin
Established in August 2025, AGAMI began with a simple spark between Kim Min-seok and Lee Da-wit. Today, it stands as a solid quintet of creative souls—Min-seok, Da-wit, Seung-ho, Min-woo, Chan-ho, and Seung-hee—united by a singular musical breath.
This project documents their raw identity, carved out in the alleys of Haebangchon. A testament to their transition from actors to a unified voice, capturing the very moment their journey takes flight.
Established in August 2025, AGAMI began with a simple spark between Kim Min-seok and Lee Da-wit. Today, it stands as a solid quintet of creative souls—Min-seok, Da-wit, Seung-ho, Min-woo, Chan-ho, and Seung-hee—united by a singular musical breath.
This project documents their raw identity, carved out in the alleys of Haebangchon. A testament to their transition from actors to a unified voice, capturing the very moment their journey takes flight.
Vocal | 김민석 (Kim Min-seok)
Guitar | 이다윗 (Lee Da-wit)
Bass | 이승희 (Lee Seung-hee)
Drums | 강승호 (Kang Seung-ho)
Guitar | 남민우 (Nam Min-woo)
Keyboard | 정찬호 (Jung Chan-ho)
CEO Kim Dong-myung Portrait | LG Energy Solution | Global Headquarters Yeouido, Seoul
Kim Dong-myung, CEO of LG Energy Solution, represents the future of energy leadership in this corporate portrait captured at the global headquarters in Yeouido, Seoul. Positioned beneath world clocks that signify LGES’s global operations, the composition symbolizes forward-looking leadership and an expansive international vision. This professional portrait serves as a visual testament to executive excellence in Korea’s leading energy sector.
Lee Jung-jae and Jung Ho-yeon, the global icons of Squid Game, are featured in this exclusive editorial portrait for The Hollywood Reporter. Captured in Los Angeles ahead of the 2022 Emmy Awards, the imagery highlights their cinematic presence and global influence. Lee Jung-jae wears a Gucci plaid suit, while Jung Ho-yeon stuns in a Louis Vuitton ensemble, perfectly blending luxury fashion with high-end editorial style.
Lee Jung-jae & Jung Ho-yeon Portrait | The Hollywood Reporter | Emmy Awards 2022
2024 NIKON HERITAGE LINE CAMPAIGN
Waiting for the Moment
Waiting to capture the contrast and harmony between heritage and youth.
On the streets, capturing the youth of Seongsu-dong and today's street fashion.
For Simpson Kim, there are a few legendary street photographers who have always been objects of his admiration. In their hands was invariably a Nikon FM2. Although Simpson Kim did not belong to the era that experienced the glory of the FM2, he says this exhibition is a great opportunity to do something with the Z f. Having taken street photos for about ten years, the thought of the renowned FM2 and its heritage, which is also part of Nikon's history, urged him even more to hit the streets. With the Z f, continuing the heritage of the FM2, he captured the unique fashion of the young people he met in Seongsu-dong, Seoul.
Yoon Seok-hyeon,
a multidisciplinary designer, is featured in this editorial portrait for Robb Report. Known for his innovative use of Ottchil (traditional Korean lacquer), Yoon’s work bridges heritage and sustainable modern design. Captured in Seoul, this session highlights his journey from Design Academy Eindhoven to being named one of the "7 Designers Moving Forward" in 2024.
a multidisciplinary designer, is featured in this editorial portrait for Robb Report. Known for his innovative use of Ottchil (traditional Korean lacquer), Yoon’s work bridges heritage and sustainable modern design. Captured in Seoul, this session highlights his journey from Design Academy Eindhoven to being named one of the "7 Designers Moving Forward" in 2024.
Nikon Zf: New Mirrorless Camera Launch Campaign
Selected as one of three featured photographers for the global launch of the Nikon Zf. This integrated campaign involved the production of an official launch film, an artist interview, and a dedicated portrait series captured exclusively with the Zf. The project reinterprets Nikon’s "New Heritage" philosophy by blending classic aesthetics with contemporary urban subjects, showcasing the camera’s capabilities through a modern visual narrative.
Selected as one of three featured photographers for the global launch of the Nikon Zf. This integrated campaign involved the production of an official launch film, an artist interview, and a dedicated portrait series captured exclusively with the Zf. The project reinterprets Nikon’s "New Heritage" philosophy by blending classic aesthetics with contemporary urban subjects, showcasing the camera’s capabilities through a modern visual narrative.
Fendi Seoul After Party: A Collaboration with Bureau Betak
Commissioned by the world-renowned creative agency Bureau Betak, this project captures the vibrant energy of the Fendi After Party in Seoul. The photography focuses on the intersection of Bureau Betak’s avant-garde set design and the presence of Fendi’s global ambassadors, including Lee Min-ho, Song Hye-kyo, Zico, and Ko So-young. The imagery highlights the sophisticated interplay of light, structure, and high-fashion elegance within a uniquely curated architectural space.
Defining a Legend: Portrait Series for Poppin' Hyun-joon's Memoirs
This portrait series was commissioned for the 2022 autobiography of Poppin' Hyun-joon, the legendary South Korean dancer and artist. Captured to reflect both his artistic intensity and personal depth, the imagery serves as a visual soul for his memoirs. The session focuses on the raw energy and movement that define his lifelong journey, bridging the gap between his stage persona and his authentic self.
LUCY: Virtual Influencer Visual Campaign | Lotte Homeshopping | Seoul
LUCY, the hyper-realistic virtual influencer created by Lotte Homeshopping, is featured in this conceptual portrait series. A prominent figure on Instagram, TikTok, and YouTube, LUCY defines the future of digital fashion and lifestyle content. Since her debut, I have served as the lead photographer for her ongoing monthly visual campaigns, translating diverse themes and narratives into striking imagery. These visuals not only fuel her social media presence but also headline Lotte’s exclusive home shopping broadcasts, bridging the gap between virtual persona and real-world brand influence.
LUCY, the hyper-realistic virtual influencer created by Lotte Homeshopping, is featured in this conceptual portrait series. A prominent figure on Instagram, TikTok, and YouTube, LUCY defines the future of digital fashion and lifestyle content. Since her debut, I have served as the lead photographer for her ongoing monthly visual campaigns, translating diverse themes and narratives into striking imagery. These visuals not only fuel her social media presence but also headline Lotte’s exclusive home shopping broadcasts, bridging the gap between virtual persona and real-world brand influence.
This editorial portrait was produced for a special 2022 feature on Arirang TV's "1DAY 1KOREA." The segment followed Simpson through the streets of Seoul, capturing his unique on-location photography process. These images were showcased during the interview to illustrate his signature visual rhythm and spontaneous approach to high-fashion aesthetics in everyday urban settings. The project highlights Simpson’s ability to translate the vibrant energy of Korea into compelling photographic narratives for a global audience.
1DAY 1KOREA: K-PEOPLE Editorial Portrait
| Arirang TV Feature | Seoul
| Arirang TV Feature | Seoul
Moebius Collection 12 Editorial | HYOON | Seoul, South Korea
Style Shoot Editorial
| Meclads | Seoul, South Korea
| Meclads | Seoul, South Korea
Jeep Wrangler 4xe: Hybrid Launch Campaign | South Korea
This series captures the dual nature of the Jeep Wrangler 4xe through two distinct photographic perspectives. The first part highlights the rugged power of the plug-in hybrid Wrangler during its official launch event amidst the challenging terrain of Taebaek. The second part features a sophisticated lifestyle portrait of brand ambassadors Ji So-yeon and Song Jae-hee, reflecting the modern elegance of the 4xe. Together, these images illustrate Jeep’s new vision of "Freedom and Adventure," bridging the gap between raw off-road performance and refined urban lifestyle.
NUNUVINU SS21 Campaign | NUNUVINU | Seoul, South Korea
As part of Nikon Imaging Korea’s ambassador campaign in 2021, this portrait was captured during a guide video shoot focused on street fashion photography.
A portrait of Singaporean actress Rebecca Lim captured during the Louis Vuitton Cruise 2020 Spin-off in Seoul. Commissioned by Louis Vuitton, the series followed her throughout the event, documenting her presence with elegance and style across various locations.
Actress Rebecca Lim Portrait | Louis Vuitton | Seoul, South Korea
Eider: Global Street Lookbook (2014–2019)
A long-term collaborative campaign with the outdoor brand Eider, capturing the intersection of functional fashion and urban aesthetics across eight iconic cities: Paris, London, Barcelona, Sydney, Stockholm, Milan, Berlin, and New York. Over five years, this project utilized each city’s distinct architectural backdrop and visual rhythm to redefine the brand’s global identity through a lens of authentic street culture.
Portrait of Artist Belinda Lee
| Todd Thomas Studio |
SoHo, New York City
Past Present Future Lookbook
| Todd Thomas Studio |
SoHo, New York City
| Todd Thomas Studio |
SoHo, New York City
Past Present Future Lookbook
| Todd Thomas Studio |
SoHo, New York City
Actress Han Ye-seul Portrait | Support Light SS19 | Saipan
Musician YDG Portrait | KBS ‘Hyena on the Keyboard’ | Seoul, South Korea
Korean musician and actor YDG (Yang Dong-geun) photographed during a live performance for the KBS music documentary program Hyena on the Keyboard. The shoot followed his stage presence and energy throughout the production, capturing a raw, cinematic glimpse into his dual artistry as performer and storyteller.
Korean musician Seulgi of Red Velvet photographed during a GU brand pop-up event in Seoul. Captured in a calm and candid moment, the image highlights her relaxed elegance while engaging with the brand’s lifestyle concept.
Musician Seulgi Portrait | GU Pop-up Event | Seoul, South Korea
Actress Lee Hae-young Portrait | Bubulee FW17 | New York City
Korean actress Lee Hae-young photographed in New York City for her brand Bubulee’s FW17 collection.
Captured in a moment of joyful motion on the streets of Manhattan, the image embodies the brand’s vibrant and expressive spirit.
Maians FW15 Campaign | Maians | Barcelona, Spain
Galaxy & Apple Watch | Lifestyle Visual by Mr.Time | Conceptual Series