An exclusive look at the Gucci Cruise 2024 collection at Gyeongbokgung Palace in Seoul, captured for WWD. This first-look editorial showcases models in their final fittings before stepping onto the runway, offering a rare glimpse into the creative direction of the collection. Through my unique visual perspective, I aimed to capture the essence of Gucci’s storytelling, blending Korean heritage with modern luxury fashion.

Captured for WWD at the Gucci Cruise 2024 show at Gyeongbokgung Palace, Seoul, this editorial highlights the striking fusion of heritage and contemporary fashion. The models, adorned in Gucci’s signature patterns and bold accessories, embody the brand’s vision of modern luxury with an avant-garde twist.

A striking editorial from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, exclusively for WWD. This image captures Gucci’s avant-garde aesthetic in a historic Korean setting, presenting bold silhouettes, luxurious textures, and modern accessories through a distinct visual narrative.

An exclusive WWD editorial showcasing Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul. The image captures Gucci’s signature fusion of contemporary edge and classic elegance, featuring bold textures, intricate accessories, and avant-garde styling in an atmospheric setting.

A WWD-exclusive close-up from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, showcasing Gucci’s bold approach to accessories and contemporary styling. This image captures a striking oversized metallic spiral earring, blending futuristic aesthetics with modern luxury.

A WWD-exclusive portrait of Xumeen, a global top model from Korea, captured at Gucci Cruise 2024 in Gyeongbokgung Palace, Seoul. His commanding presence and striking gaze perfectly complement the futuristic metallic bomber jacket, showcasing Gucci’s bold vision of contemporary fashion against the backdrop of Korean heritage.

A WWD-exclusive portrait from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul. The model, dressed in a striking royal blue tailored coat, walks through the historic corridors, creating a captivating contrast between traditional Korean architecture and contemporary Gucci fashion.

A WWD-exclusive moment from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul. This image captures an effortlessly chic scene where models interact naturally, dressed in Gucci’s signature pieces, including bold handbags, statement outerwear, and sleek accessories. The historic palace backdrop enhances the contrast between contemporary high fashion and Korean heritage.

A WWD-exclusive visual from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, capturing a striking back-view shot of a model adorned in Gucci’s statement pearl accessories, sleek tailored top, and structured gloves. The image highlights the contrast between modern high fashion and Korea’s historic palace setting, reinforcing Gucci’s global reach.

A WWD-exclusive moment from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, featuring a model in a high-tech, futuristic sportswear-inspired Gucci look, accented by bold red stitching, sleek sunglasses, and oversized metallic hoop earrings. The image captures a dynamic interplay of movement and contrast, highlighting Gucci’s avant-garde approach to fashion.

A WWD-exclusive moment from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, showcasing three models in contrasting textures and silhouettes. The lineup features Xumeen in a silver metallic bomber jacket, a model in a bold striped trench coat, and another in a sleek black tailored ensemble, all carrying Gucci’s signature accessories. The historic backdrop enhances the modern yet timeless aesthetic of the collection.

A WWD-exclusive moment from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, featuring an avant-garde lineup of models embodying Gucci’s fusion of surf culture and high fashion. The image captures contrasting silhouettes, including a tailored black ensemble with structured gloves, a shimmering crystal-embellished jumpsuit, and a draped lavender gown, all accentuated by Gucci’s signature accessories. The surfboard motif reinforces the brand’s experimental spirit.

A WWD-exclusive moment from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, capturing the effortless fusion of athleticism and luxury. The model, styled in a structured white crop top and black harness-style bottoms, accessorized with oversized Gucci sunglasses and a monogram shoulder bag, embodies Gucci’s bold vision of modern elegance. The layered accessories and dramatic curly hair create a striking silhouette against the backdrop of Seoul’s historic palace.

A WWD-exclusive moment from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, highlighting the brand’s innovative approach to modern luxury. The model’s sheer chain-link top adorned with Gucci’s signature monogram, paired with a sleek white skirt, vibrant green heels, and a striking metallic yellow handbag, reflects the collection’s bold play on texture, contrast, and contemporary elegance.

An exclusive WWD feature from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, highlighting the fusion of classic luxury with modern streetwear influences. The model’s monogrammed Gucci jacket with structured shoulders, oversized pearl accessories, and a striking Gucci handbag showcases the house’s bold approach to contemporary fashion.

An exclusive WWD feature from Gucci Cruise 2024 at Gyeongbokgung Palace, Seoul, showcasing bold contrasts of contemporary fashion with historic architecture. The trio of models embodies Gucci’s vision of modern elegance, wearing a structured pink coat with a red belt accent, a shimmering black hooded dress adorned with cascading pearls, and a sleek all-black ensemble with metallic chain details.

Karen Nelson, the renowned fashion model, commands the spotlight in Gucci Cruise 2024, captured exclusively for WWD at Gyeongbokgung Palace, Seoul. Her soft pink double-breasted coat, cinched with a bold red bow, exemplifies Gucci’s signature fusion of elegance and avant-garde innovation.

A striking yellow strapless Gucci gown, adorned with an intricate pink and purple floral print, takes center stage at the Gucci Cruise 2024 show, captured exclusively for WWD at Gyeongbokgung Palace, Seoul. The model’s sleek sunglasses and sharp black choker add a bold, contemporary edge, contrasting with the fluid elegance of the dress.

Jung Ho-yeon walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, wearing a futuristic blue jacket with yellow accents, paired with a black leather skirt adorned with gold studs. The dramatic lighting of Jamsugyo Bridge enhances the bold aesthetic of the collection.

Jung Ho-yeon walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, wearing a futuristic blue jacket with yellow accents, paired with a black leather skirt adorned with gold studs. The dramatic lighting of Jamsugyo Bridge enhances the bold aesthetic of the collection.

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, showcasing a bold combination of a high-shine yellow jacket with red and blue geometric patterns, paired with a structured beige leather skirt featuring gold accents. The look is completed with a striking royal blue handbag, adding contrast to the ensemble. The runway lighting along Jamsugyo Bridge enhances the futuristic aesthetic of the collection.

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, wearing a striking red and black dress with a structured waist belt featuring gold hardware. The flowing silhouette and windblown hair add movement to the composition, enhancing the dynamic energy of the collection. The night-time setting at Jamsugyo Bridge, with its dramatic lighting, complements the bold aesthetic of the show.

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, wearing a bold ensemble featuring a sleeveless black top with a structured white collar, paired with striking red trousers. A gold-accented waist belt adds a refined touch to the silhouette. The night-time setting at Jamsugyo Bridge, illuminated with dramatic lighting, enhances the futuristic and elegant aesthetic of the collection.

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, wearing a quilted tan suit with a structured silhouette. The oversized blazer, adorned with bold black buttons, pairs seamlessly with matching high-waisted trousers, creating a sophisticated yet contemporary aesthetic. The model’s sleek sunglasses and windblown hair add an effortless cool factor. The night-time lighting of Jamsugyo Bridge enhances the striking presence of the ensemble.

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, exuding a commanding presence in an all-black ensemble. The look features a structured black coat layered over a sleek leather dress with a zip-up front and gold hardware detailing. Oversized crystal-embellished sunglasses add a touch of vintage glamour, while the night-time lighting of Jamsugyo Bridge enhances the dramatic aura of the collection

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, dressed in a sleek all-black ensemble featuring a long leather trench coat. Underneath, a geometric-patterned top with bold red, blue, and white accents adds a striking contrast. The futuristic visor-style sunglasses amplify the avant-garde aesthetic, while a yellow mini handbag injects a subtle pop of color. The night-time ambiance of Jamsugyo Bridge enhances the edgy, cinematic feel of the show.

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, wearing a daring sleeveless bodysuit with a plunging neckline, adorned with the brand’s signature monogram in red. The fitted leather pants add a sleek, rebellious edge, complemented by oversized rhinestone-encrusted sunglasses. The dynamic movement of the model’s windswept hair enhances the sense of motion, while the dimly lit Jamsugyo Bridge provides a cinematic backdrop to the collection’s bold aesthetic.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, exuding confidence in an oversized plaid blazer paired with a monogrammed deep V-neck bodysuit. The structured black leather mini skirt, accentuated with a bold gold buckle belt, creates a striking contrast to the oversized silhouette. The statement crystal-embellished sunglasses add an avant-garde edge, reinforcing the collection’s balance of power and elegance. The dimly lit setting of Jamsugyo Bridge amplifies the intensity of the ensemble, making the look even more dynamic.

A model commands the Louis Vuitton Pre-Fall 2023 runway in Seoul, showcasing a daring deep V-neck monogram bodysuit paired with a textured black leather mini skirt. The ensemble is cinched with a bold red and gold buckle belt, emphasizing the waist. A contrasting green clutch adds a pop of color, while the look is completed with futuristic gold-accented sneakers, merging luxury with streetwear. The runway’s dim lighting along Jamsugyo Bridge enhances the powerful and sleek aesthetic of the collection.

A model presents an avant-garde look at the Louis Vuitton Pre-Fall 2023 runway in Seoul, layering a voluminous black-and-white quilted puffer coat over a sequined striped dress. The shimmering sequins in warm hues contrast against the bold monochrome outerwear, while the interior lining subtly reveals the signature Louis Vuitton monogram. This juxtaposition of textures—plush down, glittering embellishments, and structured fabric—embodies the fusion of urban streetwear and luxury craftsmanship. The moody lighting along Jamsugyo Bridge enhances the dramatic presence of the outfit.

A model showcases a structured mini dress at the Louis Vuitton Pre-Fall 2023 runway in Seoul, featuring a bold black-and-white checkerboard pattern adorned with the brand’s signature monogram. The ensemble is cinched at the waist with a statement gold-buckled belt, emphasizing a strong, structured silhouette. Complementing the look, the model carries a black quilted leather handbag with metallic details, adding a touch of classic elegance to the edgy design. The dramatic lighting along Jamsugyo Bridge enhances the modern and graphic aesthetic of the collection.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, embodying futuristic elegance in a structured black mini dress featuring glossy, asymmetrical leather paneling. The sharp, geometric design is enhanced by a metallic chain necklace, while bold, mirrored sunglasses add a cyberpunk-inspired touch. The model carries a quilted black handbag, complementing the sleek aesthetic. The dramatic lighting of Jamsugyo Bridge heightens the modern and avant-garde essence of the collection.

A model strides down the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a bold pinstriped suit with a fitted silhouette. The structured blazer is paired with a cropped leather bralette and a monogram-printed corset, blending classic tailoring with modern sensuality. Mirrored futuristic sunglasses and a quilted gold handbag add a touch of avant-garde elegance. The windblown hair and dramatic lighting of Jamsugyo Bridge amplify the movement and intensity of the look, reinforcing the collection’s dynamic aesthetic.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a structured tweed coat dress with sharp black leather lapels and a cinched waist adorned with a gold buckle belt. The tailored silhouette is elevated by bold accessories, including a mini black trunk handbag and statement red-soled shoes that add a touch of contrast. A futuristic visor and silver-toned, tousled hair enhance the avant-garde edge of the look. The atmospheric lighting of Jamsugyo Bridge accentuates the blend of classic elegance and contemporary innovation.

A model walks the runway at the Louis Vuitton Pre-Fall 2023 show in Seoul, wearing a deep burgundy leather trench coat with a structured double-breasted design. The glossy finish of the coat reflects the runway lights, creating a striking visual effect. She pairs the look with cat-eye sunglasses and a classic monogram handbag, adding a sophisticated edge. Behind her, another model in a one-shoulder mini dress and fur-textured skirt carries a gold-toned mini bag, complementing the luxurious atmosphere of the show. The setting at Jamsugyo Bridge enhances the cinematic elegance of the moment.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing an oversized faux-fur coat layered over a structured black leather and patterned dress. The textured outerwear contrasts with the sleek geometric design of the dress, creating a bold yet refined aesthetic. Red cat-eye sunglasses add a touch of playfulness, enhancing the edgy sophistication of the look. The windblown movement of her hair and coat adds dynamism to the runway moment. The dimly lit atmosphere of Jamsugyo Bridge complements the luxurious and avant-garde theme of the collection.

A model strides down the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a textured gray knit turtleneck cropped to reveal a structured black patent leather skirt with a daring thigh-high slit. The look is accentuated by a bold gold chain necklace and a signature LV belt, adding a structured contrast to the oversized silhouette. White cat-eye sunglasses and a glossy mini handbag complete the modern, avant-garde ensemble. The blurred figures of other models in the background add depth, emphasizing the leading model’s powerful presence as she walks the illuminated Jamsugyo Bridge.

A model graces the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a layered ensemble that blends structured and fluid elements. The look features a floral-printed maxi dress with voluminous sleeves, layered beneath a black sleeveless turtleneck vest cinched at the waist with a statement crystal-embellished belt. The contrast between soft fabrics and rigid accessories creates a dynamic visual effect. Carrying a mini handbag, the model’s poised expression complements the ethereal flow of the outfit. The blurred models in the background add depth, enhancing the sense of movement as the show unfolds under the night-lit Jamsugyo Bridge.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing an elegant cream-colored pleated gown with voluminous sleeves and a structured high turtleneck. The look is cinched at the waist with a thin black belt adorned with a cascading crystal embellishment, adding a regal touch to the ensemble. Paired with black platform sandals, the outfit balances ethereal softness with bold modernity. The soft lighting along Jamsugyo Bridge enhances the fluid movement of the gown, creating a captivating moment on the runway. A second model in the background, wearing a contrasting monochromatic ensemble, adds depth to the composition.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a striking black and white ensemble featuring a pleated asymmetrical top with a sculptural cowl neckline. The dynamic movement of the pleats, paired with a structured black waistband and cascading crystal embellishments, creates a captivating contrast. The flowing silhouette is complemented by a sleek black skirt adorned with bold side stripes, adding a sporty yet elegant touch. The model carries a signature Louis Vuitton monogram clutch, emphasizing the brand’s heritage. The soft lighting of Jamsugyo Bridge highlights the intricate textures, while the wind-swept pink hair adds a rebellious edge to the composition.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a minimalist black and white ensemble. The oversized black blazer is paired with a crisp white top, creating a sleek and modern silhouette. The outfit is complemented by wide-leg striped trousers, adding a touch of effortless sophistication. A statement white tote bag drapes elegantly over the model’s shoulder, balancing structure and fluidity. The model’s futuristic visor sunglasses and wind-swept pastel orange hair enhance the dynamic movement of the runway. The lighting of Jamsugyo Bridge casts a striking contrast, elevating the avant-garde aesthetic of the collection.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, presenting a bold yet effortless look. She wears a black sleeveless tank top with a minimal chain necklace detail, paired with high-waisted, vertically striped pants that elongate the silhouette. A structured black belt with gold hardware cinches the waist, adding definition to the ensemble. Her tousled copper-red hair flows naturally, complementing the dynamic movement of the runway. The deep lighting of Jamsugyo Bridge enhances the contrast between the edgy monochrome outfit and the model’s striking hair color, capturing the bold aesthetic of the collection.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, showcasing a sophisticated yet bold ensemble. She wears a striking neon green turtleneck sweater, layered under a structured ivory blazer with an asymmetrical cut. The inner lining of the blazer, also in neon green, creates a striking contrast when in motion. The look is completed with a delicate lace skirt, adding a touch of softness to the sharp tailoring. The dynamic lighting of Jamsugyo Bridge enhances the interplay of textures and colors, highlighting the futuristic yet elegant aesthetic of the collection.

A model walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a flowing blue-striped ensemble with delicate silver embellishments. The relaxed silhouette is cinched at the waist with a statement belt featuring cascading metallic elements, adding movement and dimension to the look. She carries a compact black handbag, complementing the structured details of the outfit. The dynamic lighting of Jamsugyo Bridge accentuates the interplay of textures, capturing the ethereal motion of the runway presentation.

A model with striking blue hair walks the Louis Vuitton Pre-Fall 2023 runway in Seoul, wearing a casual yet sophisticated look. She sports a white tank top layered under an embroidered open-front shirt, paired with relaxed-fit navy trousers featuring red and blue side stripes. A cascading metallic belt adds an edge to the ensemble, while the soft movement of the outfit reflects the effortless elegance of the collection. The runway lighting along Jamsugyo Bridge enhances the ethereal atmosphere of the night-time show.