BEAUTY REIMAGINED IN KOREA
The Director’s Cut
The Director’s Cut
Documenting the historic CEO Market Visit of The Estée Lauder Companies in Seoul, capturing the intersection of global executive leadership, brand narrative, and the dynamic energy of the Korean market.
Moving from an executive opening session at Josun Palace through key retail hubs — including the MAC and Jo Malone London stores at Lotte World Mall, as well as the Le Labo boutique at Dosan Park — the itinerary culminated at The Shilla Seoul for a major Korea, APAC, and Travel Retail Worldwide Town Hall.
Commissioned by WWD, this extended series presents an exclusive Director’s Cut — moving beyond official editorial selections to offer a more personal, unvarnished visual archive of candid interactions, spatial emotion, and decisive moments observed through an authentic lens.
Date: August 27-28, 2026
Client: WWD
Client: WWD
Section 1: Josun Palace Hotel
01. Executive Opening Session & Briefing
Section 2. Lotte World Mall
01. Retail Inspection — MAC & & Jo Malone London
Section 3. Dosan Park
01. Lunch — Monocle
01. Lunch — Monocle
02. Street & Retail Exploration
03. Boutique Visit — Le Labo
